报告时间：2025年5月30日（星期五）15:00-17:00

报告地点：管理学院新大楼825会议室

报 告 人：岳晓航 教授

工作单位：美国威斯康星大学米尔沃基分校

举办单位：管理学院

报告简介：

This paper investigates the counterfeit-combating problem on an ecommerce platform with a brand-name company and a representative online counterfeiter who can strategically choose which type of counterfeits to sell. Methodology/results: Our analysis reveals that consumers are deceived and receive counterfeit goods due to a platform’s strategic reaction to a counterfeiter’s product strategy. Although many e-commerce platforms publicly claim that they have “zero tolerance” for counterfeits, we find that e-commerce platforms will deliberately reduce the effort devoted to combating counterfeiting and turn a blind eye to the sales of deceptive counterfeits to avoid competition between branded products and counterfeits.

      本文研究了一个电子商务平台上的打假问题，该平台上有一个品牌公司和一个具有代表性的网络造假者，他可以战略性地选择销售哪种类型的假货。方法/结果：我们的分析显示，由于平台对造假者的产品策略的战略反应，消费者被欺骗并收到假冒商品。虽然很多电商平台公开宣称对假货“零容忍”，但我们发现，电商平台会故意减少打假力度，对欺骗性假货的销售睁一只眼闭一只眼，避免品牌产品与假货的竞争。

报告人简介：

      岳晓航，美国威斯康星大学米尔沃基分校(The University of Wisconsin- Milwaukee)商学院的终身教授，其主要从事供应链与物流管理、生产与市场管理和工业制造系统管理的研究工作。目前已在 Operations Research、Information System Research、Production and Operations Management等期刊等国际顶级/权威期刊上发表论文70余篇。